Every Shipment Visible, Every Client Informed
Nowdesk helps freight forwarders automate shipment milestone updates, streamline document collection from shippers, and give clients real-time visibility across WhatsApp, Messenger, Instagram, Telegram, WeChat, LINE, Viber, Zalo, Slack, and web chat — so your ops team manages exceptions rather than answering status calls.
Win Shippers and Importers as Clients
Handle freight rate enquiries, routing questions, and service comparisons instantly — giving potential clients an immediate experience of the responsiveness that distinguishes your service.
- FCL, LCL, and air freight rate enquiry responses via WhatsApp 24/7
- Click-to-WhatsApp from LinkedIn, trade directories, and search ads
- Incoterms and routing question handling via AI
- New client onboarding and KYC document collection flows
- Corporate account and high-volume shipper enquiry routing
Automate Milestone Updates and Doc Collection
Proactive shipment milestone notifications and structured document collection flows keep clients informed and prevent the delays that damage relationships and profitability.
- Booking confirmed, cargo received, vessel departed milestone alerts
- ETA updates and port congestion delay notifications via WhatsApp
- Commercial invoice, packing list, and B/L collection via chat
- Customs documentation checklist and missing doc follow-ups
- Arrival notice and delivery order release notifications
Build Long-Term Shipper Relationships
Consistent, proactive communication builds the trust that keeps clients from shopping rates elsewhere — and turns satisfied clients into referral sources.
- Post-shipment performance summary and invoice notification
- Rate renewal and contract extension reminder flows
- New lane and service announcement broadcasts to client base
- Client satisfaction survey and testimonial request flows
- Regulatory change alerts (tariffs, documentation requirements)
Built for Logistics & Delivery · Freight Forwarders
Shipment Milestone Notifications
Automated WhatsApp updates at every key milestone — cargo received, vessel loaded, departed, arrived, customs cleared, delivery arranged — keeping clients informed without any manual effort.
Document Collection Flows
Structured WhatsApp document request flows for commercial invoices, packing lists, bills of lading, and certificates of origin — collecting documents 3× faster than email with fewer errors.
Exception & Delay Alerts
Proactive notifications for port congestion, customs holds, vessel changes, and documentation issues — reaching clients before they call to ask, reducing inbound enquiry volume significantly.
WeChat & Cross-Border Support
Serve Chinese exporters and importers via WeChat in Mandarin natively — the channel they actually use for business communication — alongside WhatsApp for other markets from one inbox.
AI Freight FAQ Bot
Handle Incoterms explanations, HS code queries, transit time questions, insurance options, and documentation requirements automatically — 24/7 without operations staff involvement.
Client Visibility Portal via Chat
Clients can query shipment status, ETA, and document status directly via WhatsApp at any hour — getting instant answers without calling your operations team or logging into a portal.
Multi-Shipper Account Management
Manage communication across multiple shipper accounts with client-level tagging, account manager assignment, and individual communication histories maintained in one unified inbox.
Regulatory & Tariff Alert Broadcasts
Keep your client base informed of tariff changes, new documentation requirements, and port disruptions via WhatsApp broadcast — demonstrating the proactive expertise that retains accounts.
Unified Operations Inbox
Manage all client communications — rate enquiries, shipment updates, document requests, and complaints — from one workspace across WhatsApp, WeChat, LINE, and email.
Results That Speak for Themselves
"Our operations team spent half their day answering 'where's my shipment?' calls. Nowdesk sends automatic milestone updates via WhatsApp at every key point — departed, arrived, customs cleared. Client calls dropped 73%. Ops now focuses on exceptions and problem-solving."
"Chasing shippers for commercial invoices and packing lists via email would take days. WhatsApp messages get seen and actioned within the hour. Our average document collection time went from 3.5 days to just over 1 day — which directly prevents customs delays for our clients."
"Incomplete documentation was our biggest source of delays and client complaints. Nowdesk's guided checklist via WhatsApp — with clear examples of exactly what each document needs to show — cut our incomplete submission rate by more than half. Fewer delays means happier clients and lower demurrage costs."
Built for the Complexity of
Cross-Border Freight
Freight forwarding clients judge you on visibility, responsiveness, and documentation accuracy. Nowdesk automates the proactive communication that builds this trust — so your team can focus on the expertise and problem-solving that no software can replace.
- Proactive Milestone Communication Automated WhatsApp updates at every shipment milestone keep clients informed — dramatically reducing the status calls that consume operations time.
- China Trade Channel Coverage WeChat is how Chinese exporters and importers communicate for business. Nowdesk supports WeChat natively alongside WhatsApp from a single inbox.
- Documentation Accuracy Guided document collection via WhatsApp reduces incomplete submissions — preventing the customs delays that damage client relationships and incur demurrage costs.
- Client Retention Analytics Track response times, document collection speed, and client satisfaction scores by account — identifying relationship risks before clients start shopping rates elsewhere.
Common Questions
Yes. Nowdesk integrates with freight management and TMS platforms via API and webhooks. Shipment milestone events in your TMS — cargo received, vessel departed, customs cleared — trigger automated WhatsApp notifications to the relevant client contact, eliminating the need for manual status update messages.
Nowdesk supports WeChat Business natively, alongside WhatsApp, LINE, and other channels. Chinese suppliers, exporters, and importers can be communicated with via WeChat in Mandarin — receiving the same automated milestone notifications, document requests, and service updates as clients on other channels, all managed from your team's single unified inbox.
When a shipment is booked, Nowdesk sends the shipper a structured WhatsApp message listing the required documents — commercial invoice, packing list, certificate of origin, etc. — with clear descriptions and examples. Shippers reply by sending photos or PDF attachments directly via WhatsApp. The AI confirms receipt, checks completeness, and follows up on missing items automatically — all within the conversation thread visible to your ops team.
Yes. Nowdesk's multi-account inbox supports client-level tagging, account manager assignment, and separate communication histories for each shipper. Team members can filter conversations by client, shipment reference, or account manager — maintaining organised communication across hundreds of active shipments without losing context.
Yes. For a single shipment, Nowdesk can manage separate communication threads with the exporter (shipper) for documentation collection and the importer (consignee) for arrival notifications and delivery coordination — with both threads visible to your operations team and linked to the same shipment reference.
Nowdesk's broadcast tools allow you to send WhatsApp messages to your entire client base or specific segments — by trade lane, cargo type, or account tier. Tariff change announcements, new documentation requirements, port disruption alerts, and service updates reach every relevant client instantly — demonstrating the proactive expertise that builds long-term relationships and reduces churn.