Slash Drop-Off and Maximise User Lifetime Value

Nowdesk provides a lightweight mobile SDK (available for iOS and Android) and a REST API for server-side event tracking. You define events in your app — such as "user completed onboarding", "user hit feature limit", or "user has been inactive for 7 days" — and Nowdesk listens for these events to trigger the appropriate messaging flow. Most integrations are completed by a mobile developer in one to two days. We also support popular analytics platforms like Amplitude, Mixpanel, and Firebase as event sources.

Yes — and this is actually one of our most popular use cases. Nowdesk's onboarding flow builder lets you design a gentle, value-focused messaging sequence that guides new users through your app's core features in the first 24-72 hours. Rather than bombarding users with prompts immediately after install, the flows are triggered by specific user actions (or lack of them), so messages only send when contextually appropriate. Clients typically see 25-40% improvement in Day-1 retention with this approach.

Nowdesk provides pre-built consent collection flows that can be embedded in your app's onboarding screens or triggered at high-value moments. Users are invited to connect via their preferred messaging channel with clear disclosure of what types of messages they'll receive. All consent records are stored with timestamp, channel, and consent version, giving you an auditable trail for PDPA, PIPL, and other regional compliance requirements. You can also import existing opted-in users from your current CRM or customer database.

Nowdesk is designed to complement your push notification strategy rather than replace it. Push notifications are effective for real-time, in-app moments; Nowdesk excels at reaching users outside the app environment through messaging channels they check constantly. Many of our clients use a combined approach: push notifications for in-app engagement and Nowdesk for conversion campaigns, lapsed user win-back, and support interactions. The combination typically produces significantly better overall user retention than either channel alone.

Nowdesk pricing for high-volume mobile apps is based on the number of active users contacted per month rather than total user database size. This means you only pay for users you're actively engaging, not the entire dormant user base. We offer volume-based pricing tiers that scale efficiently as your app grows. For apps with over 500,000 monthly active users, we provide custom enterprise pricing with dedicated infrastructure, higher API rate limits, and a named customer success manager. Contact our sales team for a tailored quote.

Based on aggregate data from mobile app clients in Southeast and East Asia, most companies see measurable results within the first 30 days. Typical 90-day outcomes include a 25-40% reduction in Day-7 churn, a 40-60% improvement in free-to-paid conversion rates from targeted upgrade campaigns, and a 50-70% reduction in support ticket volume through AI automation. Your dedicated onboarding specialist will set benchmarks based on your app category and current metrics during the first week, so you have clear targets to measure against.