Personalised Beauty Advice, Instantly
Nowdesk helps beauty brands deliver shade matching, ingredient guidance, routine building, and post-purchase care via WhatsApp, Messenger, Instagram, Telegram, WeChat, LINE, Viber, Zalo, Slack, and web chat, and website chat — at any scale.
Capture Beauty Enthusiasts
Turn social media engagement into direct conversations and loyal subscribers.
- Convert Instagram Reel comments into DM conversations automatically
- Capture leads from beauty quiz funnels via messaging
- Run new product launch broadcast campaigns to opted-in subscribers
- Re-target cart abandoners with personalised shade recommendations
- Recruit brand ambassadors via structured DM outreach flows
Guide Every Purchase Decision
AI-powered consultation flows that turn browsers into confident buyers.
- AI shade finder recommends foundation and concealer matches
- Ingredient compatibility checker for skincare routines
- Live beauty advisor chat for high-value skincare sets
- Personalised routine builder shared directly in chat
- Bundle offers and gift sets suggested based on skin type
Build Lasting Beauty Loyalty
Keep customers engaged with personalised post-purchase care and community.
- Post-purchase routine check-ins at day 7, 30, and 90
- Refill reminders sent when repurchase window is approaching
- Exclusive early access to new shades for repeat customers
- Community beauty tips and tutorials shared via WhatsApp
- Loyalty reward redemption flows managed entirely in chat
Built for Beauty & Cosmetics
AI Shade & Product Matching
Conversational flows guide shoppers to the perfect foundation, concealer, or lipstick using skin tone, undertone, and preference inputs.
Ingredient & Allergy Checker
AI scans product formulations against customer-declared sensitivities and flags incompatibilities before purchase.
Visual Skin Consultation
Enable photo-based skin analysis flows where customers share an image and receive personalised product recommendations.
Replenishment Reminders
Automatically notify customers when their typical product repurchase window approaches, driving effortless repeat revenue.
Launch Broadcasts
Build anticipation for new collections with pre-launch teasers, countdown messages, and exclusive first-access campaigns.
Influencer & Ambassador DMs
Manage seeding programmes, gifting confirmations, and ambassador communications from one dedicated inbox.
Omnichannel Inbox
Unify conversations from WhatsApp, Messenger, Instagram, Telegram, WeChat, LINE, Viber, Zalo, Slack, and web chat into a single inbox for your team.
Community Building
Send beauty tips, how-to guides, and behind-the-scenes content to subscriber segments to build engaged communities.
Conversion Analytics
Track which product recommendation flows drive purchases, and optimise your AI chatbot continuously based on real data.
Results That Speak for Themselves
"Our AI shade finder on WhatsApp is our best-converting tool. Customers who go through the consultation spend 2.4x more than those who browse the website alone."
"We've reduced returns by 68% because customers now receive proper shade and skin type guidance before they buy. The AI does what our best in-store advisors do, but at 3am."
"Our loyalty programme reactivation campaign via WhatsApp achieved a 34% redemption rate — three times higher than our email equivalent. Nowdesk changed the game for us."
Built for the Way
Asia Shops Beauty
Beauty is one of the most personal purchase categories — and the most channel-specific in Asia. Your customers discover products on Instagram, seek advice on WhatsApp, share reviews on TikTok, and purchase on LINE. Nowdesk brings all of that together.
With 20 years of experience in Asian markets, we understand the nuances of beauty retail from Hong Kong to Jakarta — multi-language AI, real-time shade matching, and community-driven engagement built in from day one.
- AI Trained on Beauty Catalogues Upload your shade ranges, ingredients, and formulations — the AI learns your products deeply
- 50+ Language Support Serve beauty shoppers in Mandarin, Thai, Vietnamese, Bahasa, and more — fluently
- Visual Consultation via Chat Photo-based skin analysis and shade matching — the in-store advisor experience, digitised
- Swiss-Grade Data Privacy GDPR-compliant, Swiss-hosted, end-to-end encrypted — your customers' data stays safe
Common Questions
Yes. You can upload your product catalogue, shade descriptions, ingredient lists, and formulation data to train the AI. It will use this to make accurate, brand-specific recommendations rather than generic advice.
Customers share a selfie via WhatsApp or the website chat widget. The AI analyses skin undertone, visible concerns (dryness, oiliness, etc.), and generates personalised product recommendations from your catalogue.
Yes. Nowdesk integrates with major loyalty and subscription platforms so agents can see member tier, points balance, subscription status, and purchase history within every conversation.
TikTok messaging integration is available for eligible business accounts. Our team will confirm availability for your region and account type during onboarding.
Nowdesk allows you to create a dedicated inbox or team for influencer relations. Flows for gifting confirmation, content briefing, and follow-up are fully automatable, and all communications are tracked in one place.
Absolutely. The platform is cloud-based and accessible from any device. Consultants can handle video consultations, product recommendations, and bookings from anywhere in the world.
Make Every Customer Feel Like Your Best Customer
Beauty brands that invest in personalised conversational support see dramatically higher conversion, loyalty, and lifetime value. Start your transformation today.