Convert Trials into Loyal Paying Subscribers

Nowdesk integrates with your streaming backend via REST API or pre-built connectors. We can pull watch history, subscription tier, last active date, billing status, and content preferences from systems like Cleeng, Recurly, Stripe Billing, or your custom platform. Once connected, this data is available in every agent conversation and used to power automated campaign triggers — such as sending a premium upgrade offer when a user finishes the last free episode of a series.

Yes, with full granularity. You can build audience segments based on subscription tier, watch time in the past 30 days, favourite genre, payment history, device type, and any custom attributes from your subscriber database. These segments update in real time as subscriber behaviour changes. You can then run scheduled broadcasts or set up behaviour-triggered flows — for example, automatically offering a 20% annual plan discount to any monthly subscriber who logs in at least 15 days per month.

Nowdesk's churn model analyses a combination of engagement signals specific to streaming behaviour — declining weekly watch time, reduction in session frequency, content completion rates, and support interaction patterns. The model is trained on anonymised aggregate data from streaming clients and fine-tuned with your platform's own historical churn data. Subscribers flagged as high-risk are surfaced in a dedicated dashboard, and you can configure automatic retention outreach to trigger at specific risk score thresholds.

Nowdesk's payment recovery flows are channel-agnostic — we send the subscriber to your existing payment update page via a tracked link. This means we support whatever payment methods your billing system handles, including credit cards, GrabPay, GoPay, TrueMoney, WeChat Pay, Alipay, and local bank transfers. We handle the messaging, timing, and escalation logic; your billing platform handles the actual payment processing. Recovery messages can be sent across multiple channels if the first attempt goes unanswered.

Yes. Nowdesk's AI support bot can be trained on your FAQ, troubleshooting guides, and device compatibility documentation to handle common issues like buffering problems, device login limits, subtitle settings, and download errors autonomously. Complex technical issues or billing disputes are automatically escalated to human agents with full conversation context. This typically resolves 55-65% of incoming support volume without any agent involvement, freeing your team for high-value subscriber interactions.

Most streaming platforms launch their first campaign within 48 hours of completing onboarding. The process involves connecting your preferred messaging channels (typically LINE and WhatsApp first), integrating your subscriber data source, and configuring your first automation flow — usually a trial expiry sequence or churn rescue campaign. Your dedicated onboarding specialist will guide you through each step, and we provide campaign templates specifically designed for streaming platforms to help you get results quickly.